Every time we have a Customer Development Conference, my boss asks me to mingle with higher bosses. He told me that a small talk will do. I understand that this kind of initiative will build my rapport with them and, in the long term, will be a criterion for my professional advancement. However, I believe I took this for granted. In between sessions, I get gallons of tea and several pieces of Sofitel’s Chocolate Pistachio Cookies (the best, btw) and talk with my immediate colleagues instead. After some months of building relationships in the company I work for, I realized how important my boss’s advice to me is. Moreover, reading John Maxwell’s Everyone Communicates, Few Connect nailed that advise to the unassailable forces of modern business principles.

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Apart from seeking a decent employment, I also want to earn a Master’s degree. I actually wanted to get an MBA but I realize I also want to get an MA in Organizational Communication because of my personal ambition to develop the degree program here in the Philippines (hello unbelievably high aspirations; hello Sir Burn-who-wants-me-to-study-at-NUS). Unfortunately, no MA in OrCom is yet available in the country. Until recently, I saw a double master’s degree from Fairleigh Dickinson University.

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Yesterday was a Friday the 13th and I sure experienced what it wanted to offer. One of my classes (which I already enrolled and paid for) was dissolved by the department due to the below-minimum number of enrolees. I had to transfer to another class which has a conflict with another class. So, I have to cancel that another class—But when I cancel that another class, I have to find an alternative. And oh, both classes are already full so I have to undergo a very bureaucratic process. All in all, in UP speak, I had to Change Matriculation and Add Slot. Oh well, at least I survived wandering towards my enrolment for my last semester in UP Manila.

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So you want to be a social media enthusiast huh? Well, the mere basic knowledge about new social media won’t really suffice. Yahoo! Philippines, one of the leading multinational internet companies opened a new job for a social media producer. Well, organizational communication enthusiasts who want to venture to the new social media (NSM) industry or want to introduce the benefits of NSM to their respective organizations are not really required to fulfil the requirements of a social media producer. But taking a look at the position’s qualifications will give us an idea of what is an ideal Social Media Enthusiast.

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This blog has been up for some time already and I did not start this because I’m nerdy like that, haha. This is actually a fun requirement for one of my major subjects, Organizational Communication 153 (Communication Trends and Styles). One of the goals of this project is for Organizational Communication students to penetrate the new social media sphere and be ambassadors of the degree program. Moreover, this is a public relations initiative of my professor to sell the OrCom-UP Manila brand to graduating high school students.  A similar approach is being done by the Massachusetts Institute of Technology.

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Mr. Paolo Pangan, Digital Strategy Manager of Yehey! Corporation, talked about Online and Viral Marketing in our class. I was thinking of nice way to share what I learned from Mr. Pao until I remembered the things he told us in the end. Before he concluded his talk, he mentioned some politicians that have websites and how effective are those in engaging visitors. Well, it’s not exactly what he said but it is almost tangential to my rephrased version. With all the things I learned from OrCom 152, I am curious to analyze the social media initiative of our presidentiables and their running mates for the upcoming elections. For this entry, I will be having an objective description of their websites and a subjective analysis of their effectiveness as social media tools.

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I have been talking all about New Social Media in this blog and, maybe, some of you just want enough of it. Haha. Anyway, NSM has penetrated almost all aspects of our life and I have written about some of them here—most are in the context of businesses and organizations. I think it is just timely to take a look on how social media helped the initiatives of different individuals and organizations in helping the victims of storm Ondoy.

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You can see it everywhere: organizations, companies or even individuals distribute Press Releases to relevant opinion leaders or key people like the media. Press releases are done to spark public interest or to start a hype regarding a specific subject. Usually, when you take a look at the status quo, press releases are distributed to the media during a press conference. The media is invited to this event so that everyone in the planet could know what’s up. Since time immemorial, this kind of practice has been a staple one in the public relations industry–until Web 2.0. Well, there are still press releases but now, they are also done in a new medium—through the new social media. We were asked by our professor to do a sample Social Media Release (SMR). The SMR will feature a real organization. I chose Biokleen Care Hygiene Solutions as my sample company (because it is just situated in our neighborhood; go convenience).

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Michael Jackson is dead.
Benj, one of my blogging mentors, asked everyone in his Plurk Timeline: Is Michael Jackson the most popular/famous person to have died in our generation? Some cyber minutes have past and he, together with the ones who replied, offered other choices: John Paul II, Princess Diana Spencer, Frank Sinatra, Mother Teresa and Saddam Hussein. I haven’t replied to his Plurk but I already have a thought in mind—which I planned to be an introductory entry in my new blog.
I am supposed to answer this:
I think that new social media (NSM) greatly affects the “death popularity” of a person who died during the era wherein NSM is nearing its explosive climax. Add to the fact that MJ is already popular to begin with; add to the fact that MJ is a media personality whose appearances and persona (both tangible and virtual) are not limited to his immediate community.
I only knew that the Pop icon died when several people sent me lines of text messages whose themes span from being objective to implying grief. You see, even the alphabet who are supposed to be void of any meaning are suddenly capable of showing emotions—thanks to emoticons. Anyway, the news shocked me even though I am not a big fan. The news shocked even those who are not supposed to care. Why such paradox? Actually, I don’t regard this as a paradox. It is more of a principled example of the dynamics of new social media communication. All of us are suddenly living in a single commune, almost utilizing the same resources every time. All of us are suddenly working on this big cyber organization which is run by nobody. Fortunately, we don’t have job descriptions, but we have jobs every time we log-in. We adopt the flexi-time scheme. But most of the time, time does not exist.  There are only three rules governing Internet Incorporated. Unfortunately, no one knows about them.
Welcome to the new frontier of liberalism. This is The Vinculum. A blog that talks about the dynamics of communication practices with special emphasis to organizational communication and its application to the new social media.
The Vinculum–Communication dissection at its most elegant yet sophisticated fashion.

Michael Jackson is dead.

Benj, one of my blogging mentors, asked everyone in his Plurk Timeline: Is Michael Jackson the most popular/famous person to have died in our generation? Some cyber minutes have past and he, together with the ones who replied, offered other choices: John Paul II, Princess Diana Spencer, Frank Sinatra, Mother Teresa and Saddam Hussein. I haven’t replied to his Plurk but I already have a thought in mind—which I planned to be an introductory entry in my new blog.

I am supposed to answer this:

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