Harry Potter & Brand Ownership

On July 27, 2011 · 9 Comments · In Business

I’m not a (big) Harry Potter fan but its engaging brand and its influence on pop culture have been giving an interesting sting on my marketing mind. The last installment of the series gave a pretty loud climax to fans and readers and to silent spectators as well. A long-lasting, if not perpetual, denouement is expected in this generation of muggles who are having a good time in a media-driven world. For the sake of leaving my foot print on this historical timeline, I decided to follow the fantasy and seek the incantation that made Harry Potter a successful brand.

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University Marketing

On October 8, 2009 · Leave a Comment · In Uncategorized

This blog has been up for some time already and I did not start this because I’m nerdy like that, haha. This is actually a fun requirement for one of my major subjects, Organizational Communication 153 (Communication Trends and Styles). One of the goals of this project is for Organizational Communication students to penetrate the new social media sphere and be ambassadors of the degree program. Moreover, this is a public relations initiative of my professor to sell the OrCom-UP Manila brand to graduating high school students.  A similar approach is being done by the Massachusetts Institute of Technology.

Read the rest of this post at The Vinculum »

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