They called me “Alfred” when I was in Grade School, “Alps,” when I was in High School and College, “Miguel,” when I was in Unilever, and “Migs,” (save for “Migz” when you want to ask a favor) when I was in GlaxoSmithKline. And, hey, I’m also called “IG Boy” in our family. There’s a fun story behind the etymology of my “different names” but the primary objective of this What Do I Call You game revolved around the concept of personal branding.
At last, I already finished reading Mansmith and Fielders’s Marketing Breakthroughs: From Trials To Triumphs. It contains 10 articles (1 being a summary) that present frameworks and real-life examples of how a marketer or an entrepreneur can transform a brand or a business from either a mediocre or troubled one to success. I already blogged about the first article “From Market-Driven to Market-Driving: Cracking The Code of New Market Demand” by reviewing other literature about Market-Driving. Anyway, here are my favorite snippets from each article that took my attention because it gave me a moment of sudden realization, inspiration, insight, recognition, or comprehension. Aha! I just gave the definition of an “Aha! Moment.”
Maggots are eating my emotional cheese right now but it’s business as usual here at my online quarters. While I’m waiting to recover from this heartbreak vexation and for a stronger-scented emotional cheese delicatessen, I shall spill my excess energy into my professional pail. For this blog entry, I want to talk about “accountability” and how such concept became a business buzzing bee whenever I am working and how it needs to be homogeneous in a specific bureaucratic level. [Read more…]