Every time we have a Customer Development Conference, my boss asks me to mingle with higher bosses. He told me that a small talk will do. I understand that this kind of initiative will build my rapport with them and, in the long term, will be a criterion for my professional advancement. However, I believe I took this for granted. In between sessions, I get gallons of tea and several pieces of Sofitel’s Chocolate Pistachio Cookies (the best, btw) and talk with my immediate colleagues instead. After some months of building relationships in the company I work for, I realized how important my boss’s advice to me is. Moreover, reading John Maxwell’s Everyone Communicates, Few Connect nailed that advise to the unassailable forces of modern business principles.