I’m not a (big) Harry Potter fan but its engaging brand and its influence on pop culture have been giving an interesting sting on my marketing mind. The last installment of the series gave a pretty loud climax to fans and readers and to silent spectators as well. A long-lasting, if not perpetual, denouement is expected in this generation of muggles who are having a good time in a media-driven world. For the sake of leaving my foot print on this historical timeline, I decided to follow the fantasy and seek the incantation that made Harry Potter a successful brand.
Tag Archive for brand
I had double cheese burger for dinner. That means a double-the-fun yet double-the-cholesterol meal. Weirdly, every time I eat one, the urge to write comes as a divine force. Divinity, for me, is all about accepting something you don’t really expect at all. It is something that you know you don’t deserve but accepts it anyway because you feel it gives a burden on your name. I pull my inspiration to write from this elysian force so that all my brains would work. Amen to you, dear cheeseburger. Anyway, I already have a job–but I won’t talk about it here because I believe that this matter deserves a separate entry. What I want to write about is a crystallization of all the learnings I imbibed during the painfully long process of job hunting.