At last, I already finished reading Mansmith and Fielders’s Marketing Breakthroughs: From Trials To Triumphs. It contains 10 articles (1 being a summary) that present frameworks and real-life examples of how a marketer or an entrepreneur can transform a brand or a business from either a mediocre or troubled one to success. I already blogged about the first article “From Market-Driven to Market-Driving: Cracking The Code of New Market Demand” by reviewing other literature about Market-Driving. Anyway, here are my favorite snippets from each article that took my attention because it gave me a moment of sudden realization, inspiration, insight, recognition, or comprehension. Aha! I just gave the definition of an “Aha! Moment.”
I’m currently reading “Marketing Breakthroughs” published by Mansmith & Fielders. It’s a collection of articles by different authors who tackle different topics about sales and marketing. The first article is about “Market Driving”–a young marketing strategy concept (at least a decade old, I believe). However, the literature seemed to be known by traditional marketers already. It’s actually reminiscent of Kim and Mauborgne’s Blue Ocean Strategy (2005). I haven’t read the latter yet so I cannot determine a stark contrast between the two marketing strategies. Anyway, I decided to “take notes” and provide initial analysis through a writing a blog entry for, hopefully, every article in the book. I also searched for some related literature in order to self-check my understanding of the concept.
I’m not a (big) Harry Potter fan but its engaging brand and its influence on pop culture have been giving an interesting sting on my marketing mind. The last installment of the series gave a pretty loud climax to fans and readers and to silent spectators as well. A long-lasting, if not perpetual, denouement is expected in this generation of muggles who are having a good time in a media-driven world. For the sake of leaving my foot print on this historical timeline, I decided to follow the fantasy and seek the incantation that made Harry Potter a successful brand.
I had double cheese burger for dinner. That means a double-the-fun yet double-the-cholesterol meal. Weirdly, every time I eat one, the urge to write comes as a divine force. Divinity, for me, is all about accepting something you don’t really expect at all. It is something that you know you don’t deserve but accepts it anyway because you feel it gives a burden on your name. I pull my inspiration to write from this elysian force so that all my brains would work. Amen to you, dear cheeseburger. Anyway, I already have a job–but I won’t talk about it here because I believe that this matter deserves a separate entry. What I want to write about is a crystallization of all the learnings I imbibed during the painfully long process of job hunting.