After some good telephone conversation, I coerced myself to sleep. I got my pillow, dressed my cold body with some Christmas-weather-proof blanket and started formulating my sweet dreams. Apparently, during my sleep’s Rapid Eye Movement stage, I can still hear the telephone conversation I just had before raping my sleeping bed. I thought it was a not-so-good dream so I decided to wake up and ponder in silence–hoping to spell a better sleeping trick. Well, I think I can’t and, voila, I decided to blog.

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Apart from seeking a decent employment, I also want to earn a Master’s degree. I actually wanted to get an MBA but I realize I also want to get an MA in Organizational Communication because of my personal ambition to develop the degree program here in the Philippines (hello unbelievably high aspirations; hello Sir Burn-who-wants-me-to-study-at-NUS). Unfortunately, no MA in OrCom is yet available in the country. Until recently, I saw a double master’s degree from Fairleigh Dickinson University.

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Yesterday was a Friday the 13th and I sure experienced what it wanted to offer. One of my classes (which I already enrolled and paid for) was dissolved by the department due to the below-minimum number of enrolees. I had to transfer to another class which has a conflict with another class. So, I have to cancel that another class—But when I cancel that another class, I have to find an alternative. And oh, both classes are already full so I have to undergo a very bureaucratic process. All in all, in UP speak, I had to Change Matriculation and Add Slot. Oh well, at least I survived wandering towards my enrolment for my last semester in UP Manila.

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Most of my recent (an overstatement) entries here at my personal blog were mere links or teasers for my academic blog entries. This is reflective of the fact that I don’t have a personal life since most of my hours were spent for the thing called academics. Now I feel the pressure to tell stories I weren’t able to tell during my leave of absence. To lessen my thinking time (because my crazy brain is tired), I will be posting pictures and I will be telling a short story behind each image.

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So you want to be a social media enthusiast huh? Well, the mere basic knowledge about new social media won’t really suffice. Yahoo! Philippines, one of the leading multinational internet companies opened a new job for a social media producer. Well, organizational communication enthusiasts who want to venture to the new social media (NSM) industry or want to introduce the benefits of NSM to their respective organizations are not really required to fulfil the requirements of a social media producer. But taking a look at the position’s qualifications will give us an idea of what is an ideal Social Media Enthusiast.

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This blog has been up for some time already and I did not start this because I’m nerdy like that, haha. This is actually a fun requirement for one of my major subjects, Organizational Communication 153 (Communication Trends and Styles). One of the goals of this project is for Organizational Communication students to penetrate the new social media sphere and be ambassadors of the degree program. Moreover, this is a public relations initiative of my professor to sell the OrCom-UP Manila brand to graduating high school students.  A similar approach is being done by the Massachusetts Institute of Technology.

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Mr. Paolo Pangan, Digital Strategy Manager of Yehey! Corporation, talked about Online and Viral Marketing in our class. I was thinking of nice way to share what I learned from Mr. Pao until I remembered the things he told us in the end. Before he concluded his talk, he mentioned some politicians that have websites and how effective are those in engaging visitors. Well, it’s not exactly what he said but it is almost tangential to my rephrased version. With all the things I learned from OrCom 152, I am curious to analyze the social media initiative of our presidentiables and their running mates for the upcoming elections. For this entry, I will be having an objective description of their websites and a subjective analysis of their effectiveness as social media tools.

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September 26, 2009, 9:00 am: I left my house with my two sets of formal wear, one set of casual wear, two pairs of shoes and 150 freaking pieces of CDs. And oh, I have my umbrella which, apparently, has no match to Ondoy’s screaming power. I rode a bus bound for Lawton but before it reached Sucat, SLEX (South Luzon Express Way) was no longer passable. Most cars flunked due to flood. Heavy traffic was worse than that brought by the Skyway Stage 2 construction.

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I have been talking all about New Social Media in this blog and, maybe, some of you just want enough of it. Haha. Anyway, NSM has penetrated almost all aspects of our life and I have written about some of them here—most are in the context of businesses and organizations. I think it is just timely to take a look on how social media helped the initiatives of different individuals and organizations in helping the victims of storm Ondoy.

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You can see it everywhere: organizations, companies or even individuals distribute Press Releases to relevant opinion leaders or key people like the media. Press releases are done to spark public interest or to start a hype regarding a specific subject. Usually, when you take a look at the status quo, press releases are distributed to the media during a press conference. The media is invited to this event so that everyone in the planet could know what’s up. Since time immemorial, this kind of practice has been a staple one in the public relations industry–until Web 2.0. Well, there are still press releases but now, they are also done in a new medium—through the new social media. We were asked by our professor to do a sample Social Media Release (SMR). The SMR will feature a real organization. I chose Biokleen Care Hygiene Solutions as my sample company (because it is just situated in our neighborhood; go convenience).

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