At last, I already finished reading Mansmith and Fielders’s Marketing Breakthroughs: From Trials To Triumphs. It contains 10 articles (1 being a summary) that present frameworks and real-life examples of how a marketer or an entrepreneur can transform a brand or a business from either a mediocre or troubled one to success. I already blogged about the first article “From Market-Driven to Market-Driving: Cracking The Code of New Market Demand” by reviewing other literature about Market-Driving. Anyway, here are my favorite snippets from each article that took my attention because it gave me a moment of sudden realization, inspiration, insight, recognition, or comprehension. Aha! I just gave the definition of an “Aha! Moment.”
Every time we have a Customer Development Conference, my boss asks me to mingle with higher bosses. He told me that a small talk will do. I understand that this kind of initiative will build my rapport with them and, in the long term, will be a criterion for my professional advancement. However, I believe I took this for granted. In between sessions, I get gallons of tea and several pieces of Sofitel’s Chocolate Pistachio Cookies (the best, btw) and talk with my immediate colleagues instead. After some months of building relationships in the company I work for, I realized how important my boss’s advice to me is. Moreover, reading John Maxwell’s Everyone Communicates, Few Connect nailed that advise to the unassailable forces of modern business principles.
Self Improvement might be the cheesiest topic about career and leadership but no one can really talk about “general happiness” or “life in general” without stepping on this platitude. Being listed on the Grand List of Clichés, Self Improvement is either taken for granted or overlooked as a default human experience. I recently received a book from a colleague before leaving my first area of assignment. The book is John Maxwell’s Self-Improvement 101. This book is a part of Maxwell’s “What Every Leader Needs to Know” series. I’ll be sharing my insights and/or reflections about this book because I promised to do so. Haha. Well, I actually want to have a ”public self reflection” and to be an “inspiration”–if applicable, LOL.
When I was in first year high school, my Values Education teacher asked the class to read the 7 Habits of Highly Effective People by Stephen Covey. The book itself is actually integrated in our curriculum that our exams will include some questions based on the book. Being a devotee of the Iskol Bukol philosophy, I didn’t read the whole book and survived the subject by using the ever-reliable book summaries and outlines found on the internet. Almost 7 years later, a company I worked for as an intern conducted a 7 Habits seminar for us interns. Being the Nah I Already Know That Student, I listened as if it’s just a repetition of things I already know. Now, almost a decade has passed after my first encounter with that book and I decided to read its entirety. I can now say this—I should have followed the instruction of my Values Education teacher.
Growth is uneasy. And this will be one of my growth manifestations (sorry for not qualifying the term “growth”) that the public will ever witness. My friends and I had a serious question back in college after I published my last The Way We Plan (TWWP) entry, college edition. TWWP is actually my annual attempt to showcase the planners and/or journals of my college friends. I think I’m just obsessed with organizing my life to the extent that I want to see and share how other people do it (through choosing a planner, that is). Or, maybe, I just want to showcase my friends. Or, maybe, the former has more truth in it. [Read more...]
One of the business meetings I have attended was held in a resort in Sipalay, Negros Occidental. The virgin (well, almost) beaches, dive sites, coral reefs and the sights in general make up a good alternative vacation spot. Unfortunately, when I got there, I don’t have any decent, tourist-standard camera with me so I forced myself to be satisfied with my good old camera phone. Here are some photos I personally took and some information regarding the place I got from the official website of the local government of Sipalay.
As you grow older, the mess in your life increases in number. Fortunately, although men haven’t made mechanisms to make these horrific entities disappear, humans have at least made them easier to acknowledge, easier to solve. Thank you, Mr. Planner Inventor. Every December, I’m always excited to plan for the coming year; of course, the activity would be nicer if you have a great planner with you–ready to help you visualize your new life. Moreover, a planner is a secretary that nags you everyday as if it’s not your alter ego.
The Way We Plan 2010
The Good, The Bad, The Lowdown: A Concise First-person Review @ www.alpsaguado.com
23 January 2010
After some sort of celebration, I already need to face my school chores. Well, that’s a need I refuse to fulfill simply because I’m not in the mood–and my mind and body haven’t achieved a state of enlightenment just yet. But for now, I’m a happy bum. Actually, I’m waiting for my 2010 planner because it will start a spark of gusto and will kick my ass towards my unused study desk. I thought Red Moleskine’s coming to me, but I changed my mind–I’ll settle for the mass-adored Starbucks Planner. Four stickers before possession; not bad. Okay, I did break my words about this thing. But who cares?
I usually read round-per-round post-bout analysis every after Pacquiao’s fight. The reason behind this is not mere curiosity but my relatively short-attention span that I rarely remember what happened in each round or, worse, the fight in general. BBC Sports or Yahoo! Sports are my usual web channels for such articles but I only read brief ones. This kind of length is pretty consistent with what the fight has become–brief.