Politicians as Brands

Mr. Paolo Pangan, Digital Strategy Manager of Yehey! Corporation, talked about Online and Viral Marketing in our class. I was thinking of nice way to share what I learned from Mr. Pao until I remembered the things he told us in the end. Before he concluded his talk, he mentioned some politicians that have websites and how effective are those in engaging visitors. Well, it’s not exactly what he said but it is almost tangential to my rephrased version. With all the things I learned from OrCom 152, I am curious to analyze the social media initiative of our presidentiables and their running mates for the upcoming elections. For this entry, I will be having an objective description of their websites and a subjective analysis of their effectiveness as social media tools.

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