You can see it everywhere: organizations, companies or even individuals distribute Press Releases to relevant opinion leaders or key people like the media. Press releases are done to spark public interest or to start a hype regarding a specific subject. Usually, when you take a look at the status quo, press releases are distributed to the media during a press conference. The media is invited to this event so that everyone in the planet could know what’s up. Since time immemorial, this kind of practice has been a staple one in the public relations industry–until Web 2.0. Well, there are still press releases but now, they are also done in a new medium—through the new social media. We were asked by our professor to do a sample Social Media Release (SMR). The SMR will feature a real organization. I chose Biokleen Care Hygiene Solutions as my sample company (because it is just situated in our neighborhood; go convenience).

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