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Direct Eyes Ahead
I have seen this print advertisement along NLEX (I’m actually not sure if it’s NLEX or SLEX or Your-ordinary-EX, but this is the highway under Skyway before EDSA-Magallanes).

I have tried my best to imitate the real print ad. Haha. Anyway, this is my point: The advertisement’s goal is to be seen and/or to be read but the reminder below states otherwise. Maybe, the advertisement wanted to direct the driver’s eyes ahead after seeing or reading the print ad. There is an initiative to keep drivers safe (safe from accidents due reading print ads along highways) but it still gives them an unfortunate chance to be unsafe. Irony that is.
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